The increased profits are attributed to several factors, including significant revenue growth in central and eastern Europe (CEE), central Asia, and increased earnings from their business-to-business (B2B) operations, particularly in the resurgent Turkish market.

In Q2, B2B revenue, which includes Betsson’s partnership with Turkish-facing Realm based in Malta, accounted for approximately 27% of the expected revenues, ranging from €235.5 million to €237.5 million. This is a notable increase compared to 17% in the same period last year.

Furthermore, revenues from the CEE region and central Asia represented 43% of the total revenues or approximately €102 million. This is a significant rise from the 33% share seen in Q2 of the previous year.

However, revenues from Norway, where Betsson has faced regulatory pressure due to perceived illegal operations, decreased to 22% of total revenues compared to 27% in Q2 of the previous year.

Betsson’s predicted revenues for the quarter indicate a year-over-year increase of around 27%, while the estimated earnings before interest and taxes (EBIT) of €53.5 million to €55 million would mark an 88% increase. The company attributes its record profits to its scalable business model, which has contributed to its success.