Entain acquired pricing and analytics firm Angstrom Sports
Entain’s acquisition of Angstrom Sports for up to $263 million has raised questions due to Angstrom’s relatively low annual revenues. However, the investment is driven by several factors. The competitive nature of the US sports betting market, particularly in the Single Game Parlay (SGP) segment, makes Angstrom’s pricing and analytics expertise valuable. This acquisition enhances Entain’s SGP offerings, strengthens their position in the BetMGM joint venture, and provides defensive benefits by keeping Angstrom away from potential competitors like Penn, DraftKings, and Hard Rock.
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