Fanatics Sportsbook, the newly created sports betting arm of Florida-based Fanatics, could be live in as many as 15 US states by the start of the 2023 football season, according to founder and CEO Michael Rubin. The company is currently taking bets at a retail sportsbook at FedExField in Maryland, and is expected to begin mobile sports wagering in Massachusetts next month, followed by Pennsylvania and Ohio. Rubin forecasted that with proper execution, the company could generate as much as $8 billion in long-term earnings before interest, taxes, depreciation and amortization (EBITDA). Fanatics’ other divisions include collectibles and merchandise, with a significant expansion of the sports collectibles arm expected in 2024.