Rivalry launches Esports and Sports betting in Australia

International sports betting and media company Rivalry Corp. announced that its online esports and sports betting services are now available in Australia. Rivalry looks to focus on the younger generation of betters, CEO Steven Salz said, “We take a very different approach than traditional betting operators, and have been particularly successful among Gen Z and young Millennial’s across the globe.” Rivalry sports book is live in Ontario and Australia now, the company is likely looking to expand for other opportunities as well.