For September 2021 through May 2022 it’s estimated that sports betting companies have spent almost $300 million on advertisements garnering over 18 billion impressions. During the Super Bowl, Caesars Sportsbook was estimated responsible for 66% of the national ad spending and around 75% of all ads were run during the NFL season. The three networks with the most impressions were, CBS with 22.2%, Fox with 19.8%, and NBC with 13.2%.