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Bally’s Working Towards Online Sportsbook Relaunch

May 4, 2023 9


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Bally's Working Towards Online Sportsbook Relaunch

Bally’s Corp., the Rhode Island-based operator of casinos and online sports betting sites, is relaunching its online sportsbook, Bally Bet, in the United States with the help of technology providers Kambi Group PLC and White Hat Gaming. Bally’s had previously used an in-house platform, but after conducting a thorough evaluation, the company decided to switch to an exterior one to improve its online sportsbook and drive down costs. Bally’s has an option to buy a license to part of Kambi’s online and retail technology source code pending certain material performance metrics. The company expects to relaunch Bally Bet in the US by the end of 2023 and sees the potential to grow globally.

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